This summer I had the opportunity to fly to Herzogenaurach, Germany and present my winning creative concepts to senior members of Adidas design teams and compete in a design challenge among other finalists.
The project included 3 different tasks intended to showcase my creative process and were to be undertaken within only a 1 week deadline.
Task 1: Juxtaposition
-Take "sports" and "punk" and clash them together to create something new.
-Highlight the contrast between the two.
-Use the aesthetics and meaning of both to make a real statement about something.
Task 2: Pattern and Print
-Create a repeat pattern that conveys movement
-It must be deeper than blurring and motion lines by capturing the whole essence of physical movement.
-Use shape, color, and repetition
Task 3: Single Cover
-Recall a piece of music that inspires a "hyper ready-for-anything" mood for athletes.
-Create a "12x12" cover that conveys the mood and music.