Building Blocks for Kids is an organization in Cincinnati that helps fund children with disabilities. Their mission is to bridge the funding gap for products & services that help improve the quality of life for these children.
While working at LPK I worked with a team to rebrand this organization. My role in the project was to design the website and assist with the creation of brand attributes.
Step 1: Logo, identity, and brand attributes
The Building Blocks for Kids’ logo is built of three building blocks that represent three essential parts of the charity: the families in need, kids helped, and donors making grants possible. These three blocks overlap to build a heart-shape, which represents the compassion that ties the BB4K family together.
The Building Blocks for Kids’ logo is built of three building blocks that represent three essential parts of the charity: the families in need, kids helped, and donors making grants possible. These three blocks overlap to build a heart-shape, which represents the compassion that ties the BB4K family together.
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/3409ebaa0be4095c5f1ac287_rw_1920.png?h=7ca39af8ccc7c1ccd5cbc1564fd0757a)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/69e97c4762071225767632e3_rw_1920.png?h=94d39612c295c0811ca14f2d2df4debf)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/13728783275f3ad374162a26_rw_1920.png?h=0a9ca5fd94abdc21bf5e250faceabeea)
Building Block's for Kid's photography communicates its goal of improving quality of life for families and children.
It focuses on the positive experiences and outcomes the organization provides. Photos evoke a sense of:
-Compassion
-Hope
-Family
-Commitment
-Community
-Support
It focuses on the positive experiences and outcomes the organization provides. Photos evoke a sense of:
-Compassion
-Hope
-Family
-Commitment
-Community
-Support
Step 2: Website
Before vs After
Before vs After
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/24450b70018389a2e88c7b6b_rw_1200.png?h=961474c6e3027b410d668996f8cf11bd)
The new homepage design creates a clean, efficient, and emotionally compelling user experience. The content flow caters to our two primary audience groups - new and existing donors, and new and existing families/recipients. The content and design work together to drive users to the Call-To-Action button to donate.
The updated site is now live! Go to: http://www.bb4k.org/
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/89f9c1324c11549b1a073c37_rw_3840.png?h=2c0b9bad1e3f65f51eb00f2b79079838)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/af0a8b950d01ad34e8c8dc15_rw_1920.png?h=f99256cb28873a820f2361bfdecb7738)
The following are assets created by the team.
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/2c12cd26e688e149ef70e3f7_rw_1200.png?h=eef2776d9a25853b55477fcd58ceded8)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/c00eb08cec34d8e4aa0dd982_rw_1920.png?h=ba80deaf87c4f845ae4d03dd1a39815d)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/a3e169e573fb65e78a6a08e6_rw_1920.png?h=846fd1453bbf0c21410b9ee08880f2a1)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/ae377e4852acbb5a5dd35dec_rw_1920.png?h=a0b14730163e413958777f8019ca2300)
![](https://cdn.myportfolio.com/915a2e3a35674cb44a969454d78b6a5b/8292fd405a427fd09f48a4a2_rw_1920.png?h=d50f64df8af7691f5e159d6e9e0d4eff)